We are a men’s grooming company with an unwavering resolve to bring the barbering industry back to its prestige as the cultural epicenter for gentlemen. Established in 2017, we have curated a bespoke award-winning grooming experience that is just the beginning of a full throttle effort to reach the aforementioned destination. To accomplish this, we rely solely on three distinct principles: simplicity, culture and design.

Simplicity

The process of getting groomed should be a simple. So keeping our service options limited allows us to focus intently on making sure you get groomed properly; thusly creating a simple and predictable process that turns an archaic encounter into a satisfying experience.

Culture

Culture can be described as “the behaviors and beliefs characteristic of a particular group of people.” The Ethos GSFM culture is governed by our core values which promote ideals such as ‘attitude of service’, ‘responsible communication’ and ‘pay it forward’; ideals that are baked into everything that we do.

Design

Good design isn't just well thought out in form and function, but it is also well thought out logistically. Thus we have built an elevated, consistent and engaging experience for our clients that aims to deliver the most value for your time with us.